About the show:
If you’ve been searching for a way to promote your expertise, products or services, look no further. Pam talks with us about a low-cost alternative to expensive advertising and one you can do yourself: publicity! According to author and public relations expert, Pam Lontos, publicity gives you the credibility you need to compete in a global marketplace and establish yourself as the authority in your field.
On the show, Pam provides some great information about getting your name into the media, writing a press release that grabs the media’s attention, and overcoming some of the top publicity mistakes.
Join me as Pam Lontos shares 3 steps to getting your name everywhere!
Here are the 3 steps that Pam gave to us:
- How to come up with a hook the media wants
- The top 6 publicity mistakes
- How to use publicity to achieve more success
Pam’s Happy Song:
Chaka Kahn – I Feel For You
About the guest:
Pam is the founder and president of PR/PR Public Relations. She is author of the popular books I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success and Don’t Tell Me It’s Impossible Until After I’ve Already Done It. Pam has been recognized in her industry with the Irwin Award for Book Publicist of the Year as well as the George Morrisey Lifetime Achievement Award.
She is a former Vice President of Disney’s Shamrock Broadcasting, in charge of eight radio and two television stations. Pam was a professional speaker for 20 years and is a long-time member of the National Speakers Association. A graduate of Southern Methodist University with a master’s degree in advertising and psychology, Pam has been in one form of sales or publicity for more than 25 years.
Pam has also earned the coveted Certified Speaking Professional designation from National Speakers Association, and has been featured on CNN, in the New York Times, Entrepreneur, Inc. Magazine and Cosmopolitan, and has appeared on programs with Zig Ziglar, Walter Cronkite, Tom Peters, and Brian Tracy.
Pam Lontos’s Website(s):
PR/PR Public Relations
Click on the player to listen to the show with Pam Lontos.
